Design conviction. Engineering foundation.
IIT Bombay M.Des + GE Healthcare background. Designing digital products at the intersection of clarity, systems thinking, and genuine user insight.
Design conviction. Engineering foundation.
IIT Bombay M.Des + GE Healthcare background. Designing digital products at the intersection of clarity, systems thinking, and genuine user insight.
“Rewards should feel like recognition, not manipulation.”
“One platform had to serve four radically different realities without becoming four different products.”
“How do you design value for someone who is already winning without you?”
“What if the app knew not just what you bought, but when you would need it again?”
Industrial design, hobby builds, and side experiments — the physical and conceptual work that shapes how I think.
I am a UX Designer who builds intuitive digital experiences grounded in structural logic. My foundation of a Master’s in Design from IDC, IIT Bombay, and Mechanical Engineering, gave me a deep-seated drive to dismantle complex problems and understand exactly how things work under the hood.
Today, I bring that systems-level thinking into digital UX, across enterprise SaaS, fintech, consumer apps, and AI. Having explored creative technology across AR, VR, and AI at The Minimalist, I now focus on the messiest, most interesting end of digital products: the platforms where clarity isn’t a nice-to-have, it’s the whole job.
When I’m not designing, I’m gaming, tending to plants, or experimenting with eggs and sandwiches. Three things that demand: patience, iteration, and knowing when to leave well enough alone.
“Every design, whether physical, digital, spatial, or visual, is ultimately an Experience. The medium changes. The question doesn’t.”
Full-service design agency spanning fintech, insurance, enterprise, and consumer tech. Led all owned projects from initial brief to final handoff.
Designed watch faces for Titan’s RAGA lineup — tight brand, manufacturing, and material constraints. Not concept work — it went to market.
Unified Sales Platform · Enterprise
A frontline agent and a national sales director tracking 14 regions had nothing in common except they were using the same app.
Designed a single adaptive shell with role-contextualised surfaces. 12 modules, four roles, personalised dashboards, maker-checker flows, real-time performance insights.
Mobile Companion · Active Development
Users were not missing — they were bypassing the platform’s structured layer entirely.
Mobile companion covering learning, competition status, rankings, events, and community. Core decision: serve the user’s context, not replicate the desktop.
Anticipatory Commerce · Working Prototype
Quick commerce already remembers what you ordered. The problem: it still requires you to do all the thinking.
A consumption cadence system pre-building a cart timed to when you will actually run out. Three-layer trust framework so prediction feels like assistance, not assumption.
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Project Snapshots
